/* The Alpha Studio — site styles */

@font-face { font-family: "Plus Jakarta Sans"; src: url("../fonts/plus-jakarta-sans.woff2") format("woff2"); font-weight: 200 800; font-display: swap; }

@property --spin { syntax: "<angle>"; initial-value: 0deg; inherits: false; }

:root {
  --ink: #0A0A0A;
  --ink-2: #2B2B2A;
  --muted: #6B6B6B;
  --faint: #A9A9A6;
  --line: #E2E2E2;
  --line-2: #D5D5D2;
  --paper: #FFFFFF;
  --page: #F3F3F1;
  --bone: #F5F3EF;
  --orange: #F24E10;

  --sans: "Plus Jakarta Sans", ui-sans-serif, system-ui, sans-serif;
  --serif: var(--sans);
  --mono: var(--sans);

  --gutter: clamp(16px, 4vw, 40px);
  --max: 1200px;
  --grey: #9C9C9C;
  --r-lg: 28px;
  --r-md: 18px;
  --r-sm: 12px;
  --ease: cubic-bezier(.22, 1, .36, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body {
  margin: 0;
  background: var(--page);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; color: inherit; }
::selection { background: var(--orange); color: #fff; }
:focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; border-radius: 6px; }

.wrap { width: 100%; max-width: var(--max); margin-inline: auto; padding-inline: var(--gutter); }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

/* ---------- Type ---------- */
.label {
  font-size: 14px;
  font-weight: 600;
  color: var(--muted);
}
.label .dot, .dot-o { color: var(--orange); }
.label::before { content: ""; display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--orange); margin-right: 10px; vertical-align: 1px; }
.caps { font-size: 12px; font-weight: 500; letter-spacing: .24em; text-transform: uppercase; }
.display {
  font-weight: 700;
  font-size: clamp(40px, 6.2vw, 92px);
  line-height: 1.02;
  letter-spacing: -.04em;
  margin: 0;
  text-wrap: balance;
}
.h2 {
  font-weight: 700;
  font-size: clamp(32px, 4vw, 54px);
  line-height: 1.08;
  letter-spacing: -.035em;
  margin: 0;
  text-wrap: balance;
}
.h3 { font-weight: 700; font-size: clamp(20px, 1.8vw, 24px); line-height: 1.15; letter-spacing: -.02em; margin: 0; }
.lede { font-size: clamp(16px, 1.2vw, 18px); line-height: 1.55; color: var(--ink-2); max-width: 58ch; margin: 0; text-wrap: pretty; }
.muted { color: var(--muted); }
em, .serif { font-style: normal; font-weight: inherit; color: var(--grey); }

.stop { color: var(--orange); }
.display .stop, .h2 .stop, .footer-word .stop { margin-left: -.05em; }
.display .w:last-child, .h2 .w:last-child { margin-left: -.04em; }

/* ---------- Buttons ---------- */
.btn {
  position: relative;
  display: inline-flex; align-items: center; gap: 10px;
  height: 48px; padding: 0 22px;
  border-radius: 999px;
  font-weight: 500; font-size: 15px; letter-spacing: -.01em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform .25s var(--ease), background-color .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  isolation: isolate;
  white-space: nowrap;
}
.btn:active { transform: scale(.98); }
.btn svg { width: 16px; height: 16px; transition: transform .3s var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn-dark { background: var(--ink); color: #fff; }
.btn-dark:hover { background: var(--orange); }
.btn-light { background: var(--paper); color: var(--ink); border-color: var(--line-2); }
.btn-light:hover { border-color: var(--ink); }
.link-arrow { display: inline-flex; align-items: center; gap: 8px; font-weight: 500; border-bottom: 1px solid var(--line-2); padding-bottom: 2px; transition: border-color .25s; }
.link-arrow:hover { border-color: var(--orange); }
.link-arrow:hover svg { color: var(--orange); }
.link-arrow svg { width: 14px; height: 14px; transition: transform .3s var(--ease); }
.link-arrow:hover svg { transform: translateX(3px); }

/* Running orange border: a thin arc that travels around the edge */
.trace { position: relative; }
.trace::after {
  content: "";
  position: absolute; inset: -1px;
  border-radius: inherit;
  padding: 1px;
  background: conic-gradient(from var(--spin), transparent 0 72%, rgba(242, 78, 16, .15) 80%, var(--orange) 90%, transparent 100%);
  -webkit-mask: linear-gradient(#000 0 0) content-box, linear-gradient(#000 0 0);
  -webkit-mask-composite: xor;
          mask: linear-gradient(#000 0 0) content-box exclude, linear-gradient(#000 0 0);
  animation: spin 4.5s linear infinite;
  pointer-events: none;
  z-index: 2;
  opacity: 0;
  transition: opacity .4s var(--ease);
}
.trace.is-live::after, .trace:hover::after, .trace:focus-visible::after { opacity: 1; }
@keyframes spin { to { --spin: 360deg; } }

/* ---------- Navbar (floating pill) ---------- */
.nav {
  position: fixed; top: 16px; left: 50%;
  transform: translateX(-50%);
  z-index: 50;
  width: max-content; max-width: calc(100% - 24px);
}
.nav-pill {
  display: flex; align-items: center; gap: 18px;
  padding: 8px 8px 8px 18px;
  border-radius: 999px;
  background: rgba(238, 238, 236, .72);
  -webkit-backdrop-filter: blur(18px) saturate(1.4);
          backdrop-filter: blur(18px) saturate(1.4);
  border: 1px solid rgba(255, 255, 255, .85);
  box-shadow: 0 1px 0 rgba(255,255,255,.9) inset, 0 10px 30px -12px rgba(20, 20, 18, .22), 0 2px 6px -2px rgba(20,20,18,.08);
  transition: padding .35s var(--ease), box-shadow .35s var(--ease), background-color .35s;
}
.nav.is-scrolled .nav-pill { background: rgba(244, 244, 242, .86); box-shadow: 0 1px 0 rgba(255,255,255,.9) inset, 0 14px 34px -14px rgba(20,20,18,.3); }
.nav-logo { display: flex; align-items: center; height: 34px; }
.nav-logo img { height: 30px; width: auto; }
.nav-sep { width: 1px; height: 22px; background: rgba(10,10,10,.14); }
.nav-links { display: flex; align-items: center; gap: 0; list-style: none; margin: 0; padding: 0; }
.nav-links li { display: flex; align-items: center; }
.nav-links li + li::before { content: ""; width: 3px; height: 3px; border-radius: 50%; background: rgba(10,10,10,.35); margin: 0 4px; }
.nav-links a {
  position: relative;
  display: block; padding: 8px 16px;
  font-size: 15px; font-weight: 500; color: #6E6E6C;
  transition: color .25s;
}
.nav-links a:hover, .nav-links a[aria-current="page"] { color: var(--ink); }
.nav-links a[aria-current="page"]::after {
  content: ""; position: absolute; left: 50%; bottom: 2px; width: 4px; height: 4px; margin-left: -2px;
  border-radius: 50%; background: var(--orange);
}
.btn-book {
  height: 40px; padding: 0 18px;
  background: var(--paper); color: var(--ink);
  border: 1px solid rgba(10,10,10,.08);
  box-shadow: 0 1px 2px rgba(10,10,10,.06), 0 4px 12px -6px rgba(10,10,10,.18);
  font-size: 15px;
}
.btn-book::after { opacity: 1; }
.nav-toggle { display: none; }
.nav-menu { display: none; }

@media (max-width: 860px) {
  .nav { left: 12px; right: 12px; transform: none; width: auto; max-width: none; }
  .nav-pill { justify-content: space-between; padding: 6px 6px 6px 14px; gap: 10px; }
  .nav-links, .nav-pill > .nav-sep { display: none; }
  .nav-right { display: flex; align-items: center; gap: 6px; }
  .nav-toggle {
    display: flex; flex-direction: column; align-items: center; justify-content: center;
    width: 40px; height: 40px; border-radius: 50%;
    background: transparent; border: 0; cursor: pointer;
  }
  .nav-toggle span { display: block; width: 18px; height: 1.5px; background: var(--ink); transition: transform .3s var(--ease); }
  .nav-toggle span + span { margin-top: 5px; }
  .nav.is-open .nav-toggle span:first-child { transform: translateY(3.25px) rotate(45deg); }
  .nav.is-open .nav-toggle span:last-child { transform: translateY(-3.25px) rotate(-45deg); }
  .nav-menu {
    display: block;
    margin-top: 8px;
    border-radius: 24px;
    background: rgba(246, 246, 244, .96);
    -webkit-backdrop-filter: blur(18px); backdrop-filter: blur(18px);
    border: 1px solid rgba(255,255,255,.9);
    box-shadow: 0 18px 40px -18px rgba(20,20,18,.35);
    padding: 10px;
    visibility: hidden; opacity: 0; transform: translateY(-6px);
    transition: opacity .3s var(--ease), transform .3s var(--ease), visibility .3s;
  }
  .nav.is-open .nav-menu { visibility: visible; opacity: 1; transform: none; }
  .nav-menu a { display: flex; justify-content: space-between; padding: 14px 14px; font-size: 20px; font-weight: 500; border-bottom: 1px solid var(--line); }
  .nav-menu a:last-child { border-bottom: 0; }
  .nav-menu a span { font-family: var(--mono); font-size: 12px; color: var(--muted); }
}
@media (min-width: 861px) { .nav-right { display: contents; } }

/* ---------- Hero ---------- */
.sheet {
  background: var(--paper);
  border-radius: 0 0 var(--r-lg) var(--r-lg);
  box-shadow: 0 1px 0 var(--line);
  position: relative;
  overflow: hidden;
}
.hero { min-height: 100dvh; display: flex; flex-direction: column; }
.hero-inner {
  flex: 1;
  position: relative;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  text-align: center;
  padding: 140px var(--gutter) 64px;
}
.hero .display { max-width: 12ch; position: relative; z-index: 2; }
.hero .lede { margin: 28px auto 0; text-align: center; position: relative; z-index: 2; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; align-items: center; margin-top: 36px; position: relative; z-index: 2; }
.hero-cta .link-arrow { margin-left: 10px; }

.float {
  position: absolute; z-index: 1;
  border-radius: 22px;
  overflow: hidden;
  box-shadow: 0 24px 50px -24px rgba(10,10,10,.45);
  will-change: transform;
}
.float img { width: 100%; height: 100%; object-fit: cover; }
.float-1 { width: clamp(110px, 10vw, 160px); aspect-ratio: 4/5; left: 7%; top: 26%; rotate: -7deg; }
.float-2 { width: clamp(96px, 8.4vw, 136px); aspect-ratio: 1; right: 9%; top: 20%; rotate: 6deg; border-radius: 50%; }
.float-3 { width: clamp(120px, 11vw, 176px); aspect-ratio: 5/4; right: 6%; bottom: 20%; rotate: -4deg; }
.float-4 { width: clamp(88px, 7.6vw, 120px); aspect-ratio: 1; left: 11%; bottom: 16%; rotate: 5deg; border-radius: 50%; }
.float-inner { width: 100%; height: 100%; animation: bob 7s ease-in-out infinite; }
.float-2 .float-inner { animation-delay: -2s; }
.float-3 .float-inner { animation-delay: -4s; }
.float-4 .float-inner { animation-delay: -1s; }
@keyframes bob { 50% { transform: translateY(-10px); } }
/* Tablets and phones: images sit in bands above and below the headline */
@media (max-width: 1080px) {
  .hero-inner { padding-top: clamp(190px, 30vw, 270px); padding-bottom: clamp(160px, 27vw, 250px); }
  .float-1 { width: clamp(72px, 20vw, 160px); left: 5%; top: clamp(84px, 11vw, 112px); }
  .float-2 { width: clamp(62px, 16vw, 130px); right: 7%; top: clamp(98px, 14vw, 132px); }
  .float-3 { width: clamp(80px, 22vw, 180px); right: 5%; top: auto; bottom: clamp(22px, 5vw, 52px); }
  .float-4 { width: clamp(58px, 15vw, 124px); left: 9%; top: auto; bottom: clamp(34px, 7vw, 64px); }
  .float { border-radius: 16px; box-shadow: 0 18px 36px -20px rgba(10,10,10,.45); }
  .float-2, .float-4 { border-radius: 50%; }
}
@media (max-width: 380px) {
  .hero-inner { padding-top: 188px; padding-bottom: 150px; }
  .float-1 { width: 60px; top: 82px; }
  .float-2 { width: 54px; top: 92px; }
  .float-3 { width: 70px; }
  .float-4 { width: 52px; }
}

/* Image wipe-in (GSAP adds the motion) */
.js [data-clip] { will-change: clip-path; }

/* Marquee */
.marquee { border-top: 1px solid var(--line); overflow: hidden; padding: 22px 0; position: relative; }
.marquee-track { display: flex; width: max-content; animation: marquee 38s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-group { display: flex; align-items: center; flex-shrink: 0; }
.marquee-item { display: flex; align-items: center; gap: 24px; padding-right: 24px; font-size: clamp(16px, 1.4vw, 20px); font-weight: 500; letter-spacing: -.02em; white-space: nowrap; }
.marquee-item::after { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--orange); }
.marquee-item:nth-child(even) { color: var(--grey); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* Page hero (inner pages) */
.page-hero .hero-inner { padding: 170px var(--gutter) 90px; min-height: 64dvh; }
.page-hero .display { max-width: 14ch; }

/* ---------- Sections ---------- */
.section { padding: clamp(72px, 7.5vw, 112px) 0; }
.section-tight { padding: clamp(64px, 8vw, 110px) 0; }
.section-head { display: grid; grid-template-columns: 1fr; gap: 22px; margin-bottom: clamp(44px, 6vw, 80px); }
.section-head.split { grid-template-columns: minmax(0, 1.25fr) minmax(0, .75fr); align-items: end; gap: 40px; }
@media (max-width: 860px) { .section-head.split { grid-template-columns: 1fr; gap: 20px; } }

/* Hairline that draws across on scroll */
.rule { height: 1px; background: var(--line-2); transform-origin: left center; }
.js .rule { transform: scaleX(0); }

/* Statement */
.statement { text-align: left; }
.statement-text {
  font-weight: 500;
  font-size: clamp(24px, 2.9vw, 42px);
  line-height: 1.22;
  letter-spacing: -.03em;
  margin: 26px 0 0;
  max-width: 22ch;
  text-wrap: pretty;
}
.statement-text em { font-size: 1.04em; }
.js .statement-text .sw { color: #CFCFCB; transition: color .2s linear; }
.statement-text .sw.on { color: var(--ink); }
.tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 44px; }
.tag { padding: 7px 14px; border: 1px solid var(--line-2); border-radius: 999px; font-size: 14px; font-weight: 500; color: var(--ink-2); background: var(--paper); transition: border-color .25s, color .25s; }
.tag:hover { border-color: var(--orange); color: var(--orange); }
.statement-text em.sw.on, .statement-text .sw.on em, .statement-text em .sw.on { color: var(--orange); }

/* ---------- Works stack ---------- */
.works { display: grid; gap: 0; }
.work {
  position: sticky; top: 92px;
  height: min(72vh, 600px);
  min-height: 480px;
  border-radius: var(--r-lg);
  overflow: hidden;
  color: #fff;
  margin-bottom: 40px;
  transform-origin: center top;
  background: #111;
}
.work-bg { position: absolute; inset: -40px; background-size: cover; background-position: center; filter: blur(42px) saturate(1.15); transform: scale(1.1); opacity: .9; }
.work::before { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(10,10,10,.62), rgba(10,10,10,.28) 50%, rgba(10,10,10,.58)); z-index: 1; }
.work-grid {
  position: relative; z-index: 2;
  height: 100%;
  display: grid;
  grid-template-columns: minmax(0, .8fr) minmax(0, 1.9fr);
  gap: clamp(24px, 4vw, 64px);
  align-items: center;
  padding: clamp(28px, 5vw, 72px);
}
.work-copy { display: flex; flex-direction: column; justify-content: space-between; height: 100%; max-height: 420px; }
.work-copy p { margin: 0; color: rgba(255,255,255,.78); font-size: 16px; max-width: 30ch; }
.work-title { font-size: clamp(32px, 3.6vw, 52px); font-weight: 700; letter-spacing: -.045em; line-height: 1; margin: 0 0 14px; }
.work-count { font-family: var(--mono); font-size: 13px; color: rgba(255,255,255,.6); }
.work-count b { color: #fff; font-weight: 500; }
.work-count::after { content: ""; display: block; width: 44px; height: 1px; background: rgba(255,255,255,.4); margin-top: 10px; }
.work-media { display: block; border-radius: var(--r-md); overflow: hidden; aspect-ratio: 16/10; background: #222; box-shadow: 0 30px 60px -30px rgba(0,0,0,.6), 0 0 0 1px rgba(255,255,255,.12); }
.work-media video { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 1.2s var(--ease); }
.work:hover .work-media video { transform: scale(1.03); }
.work-link { display: inline-flex; align-items: center; gap: 8px; margin-top: 22px; font-weight: 500; font-size: 15px; color: #fff; border-bottom: 1px solid rgba(255,255,255,.4); padding-bottom: 2px; transition: border-color .25s, color .25s; }
.work-link svg { width: 14px; height: 14px; transition: transform .3s var(--ease); }
.work-link:hover { color: var(--orange); border-color: var(--orange); }
.work-link:hover svg { transform: translateX(3px); }
.work-meta { display: grid; gap: 26px; align-content: center; }
.work-meta dt { font-size: 13px; color: rgba(255,255,255,.6); margin-bottom: 4px; }
.work-meta dd { margin: 0; font-weight: 500; font-size: 16px; line-height: 1.7; }
.work-meta dd.big { font-size: 26px; font-weight: 700; letter-spacing: -.02em; }
.concept-chip { display: inline-flex; align-self: flex-start; font-size: 12.5px; font-weight: 600; padding: 5px 10px; border: 1px solid rgba(255,255,255,.35); border-radius: 999px; color: rgba(255,255,255,.85); margin-bottom: 18px; }
@media (max-width: 960px) {
  .work { position: relative; top: auto; height: auto; min-height: 0; margin-bottom: 18px; }
  .work-grid { grid-template-columns: 1fr; padding: 24px; gap: 26px; }
  .work-copy { max-height: none; gap: 20px; }
  .work-media { aspect-ratio: 16/10; }
  .work-meta { grid-template-columns: repeat(3, auto); justify-content: start; gap: 22px; }
  .work-meta dd.big { font-size: 18px; }
}
@media (max-width: 560px) { .work-meta { grid-template-columns: 1fr 1fr; } }

/* ---------- Services accordion ---------- */
.svc-list { border-top: 1px solid var(--line-2); }
.svc { border-bottom: 1px solid var(--line-2); position: relative; }
.svc-btn {
  cursor: default;
  width: 100%;
  display: grid; grid-template-columns: 70px minmax(0, 1fr) minmax(0, 1fr) 44px; align-items: center; gap: 20px;
  padding: 24px 0;
  background: none; border: 0; text-align: left; cursor: pointer;
}
.svc-num { font-family: var(--mono); font-size: 13px; color: var(--muted); }
.svc-name { font-size: clamp(22px, 2.4vw, 34px); font-weight: 700; letter-spacing: -.04em; line-height: 1; transition: transform .45s var(--ease), color .3s; }
.svc-btn:hover .svc-name { transform: translateX(8px); }
.svc-short { color: var(--muted); font-size: 16px; }
.svc-icon { width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line-2); display: grid; place-items: center; transition: background .3s, border-color .3s, transform .45s var(--ease); }
.svc-icon svg { width: 14px; height: 14px; }
.svc.is-open .svc-icon { background: var(--orange); border-color: var(--orange); color: #fff; transform: rotate(45deg); }
.svc.is-open .svc-num { color: var(--orange); }
.svc::after { content: ""; position: absolute; left: 0; bottom: -1px; width: 100%; height: 1px; background: var(--orange); transform: scaleX(0); transform-origin: left; transition: transform .8s var(--ease); }
.svc.is-open::after { transform: scaleX(1); }
.svc-items li { transition: border-color .25s; }
.svc-items li:hover { border-color: var(--orange); }
.svc.is-open .svc-name { color: var(--ink); }
.svc-panel { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .6s var(--ease); }
.svc.is-open .svc-panel { grid-template-rows: 1fr; }
.svc-panel > div { overflow: hidden; }
.svc-body { display: grid; grid-template-columns: 70px minmax(0, 1fr) minmax(0, 1fr) 44px; gap: 20px; padding-bottom: 36px; }
.svc-body p { margin: 0 0 22px; color: var(--ink-2); max-width: 46ch; }
.svc-items { list-style: none; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.svc-items li { padding: 6px 12px; border-radius: 999px; background: var(--paper); border: 1px solid var(--line); font-size: 14px; font-weight: 500; }
.svc-img { grid-column: 3; border-radius: var(--r-md); overflow: hidden; aspect-ratio: 16/10; }
.svc-img img { width: 100%; height: 100%; object-fit: cover; }
.svc-copy { grid-column: 2; }
@media (max-width: 860px) {
  .svc-btn { grid-template-columns: 40px minmax(0, 1fr) 40px; gap: 12px; padding: 24px 0; }
  .svc-short { display: none; }
  .svc-icon { width: 40px; height: 40px; }
  .svc-body { grid-template-columns: 1fr; padding-bottom: 28px; }
  .svc-copy, .svc-img { grid-column: 1; }
}

/* ---------- Process ---------- */
.steps { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0; counter-reset: s; }
.step { padding: 26px 26px 0 0; position: relative; }
.step .rule { position: absolute; top: 0; left: 0; right: 14px; background: linear-gradient(90deg, var(--orange) 0 44px, var(--ink) 44px); }
.step-n { font-family: var(--mono); font-size: 13px; color: var(--orange); }
.step h3 { font-size: 22px; letter-spacing: -.02em; margin: 34px 0 10px; line-height: 1.15; }
.step p { margin: 0; color: var(--muted); font-size: 15.5px; }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); row-gap: 48px; } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; row-gap: 40px; } .step h3 { margin-top: 18px; } }

/* ---------- Founder ---------- */
.founder { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(32px, 6vw, 96px); align-items: start; }
.founder-photo { position: relative; border-radius: var(--r-lg); overflow: hidden; aspect-ratio: 4/5; background: #ddd; }
.founder-photo img { width: 100%; height: 100%; object-fit: cover; object-position: center 20%; transition: transform 1.4s var(--ease); }
.founder-photo:hover img { transform: scale(1.03); }
.founder-tag {
  position: absolute; left: 16px; bottom: 16px;
  padding: 10px 14px; border-radius: 14px;
  background: rgba(255,255,255,.86); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  font-size: 13px; line-height: 1.35;
  max-width: calc(100% - 32px);
  border-left: 2px solid var(--orange);
}
.founder-tag b { display: block; font-size: 15px; }
.founder-body .h2 { margin: 22px 0 30px; }
.founder-body .lede + .lede { margin-top: 18px; }
.roles { margin-top: 44px; border-top: 1px solid var(--line-2); }
.role { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 16px; padding: 18px 0; border-bottom: 1px solid var(--line-2); align-items: baseline; }
.role span:first-child { font-weight: 500; }
.role span:last-child { font-family: var(--mono); font-size: 13px; color: var(--muted); text-align: right; }
.sign { font-weight: 700; font-size: 22px; letter-spacing: -.02em; margin-top: 30px; }
@media (max-width: 860px) { .founder { grid-template-columns: 1fr; } .founder-photo { max-width: 520px; } }

/* ---------- Audience rows ---------- */
.rows { border-top: 1px solid var(--line-2); }
.row {
  display: grid; grid-template-columns: 70px minmax(0, .9fr) minmax(0, 1.1fr); gap: 20px; align-items: baseline;
  padding: 34px 0; border-bottom: 1px solid var(--line-2);
  position: relative;
}
.row::before { content: ""; position: absolute; left: 0; bottom: -1px; height: 1px; width: 100%; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform .7s var(--ease); }
.row:hover::before { transform: scaleX(1); }
.row-n { font-family: var(--mono); font-size: 13px; color: var(--muted); }
.row h3 { font-size: clamp(22px, 2.2vw, 30px); letter-spacing: -.035em; margin: 0; line-height: 1; }
.row p { margin: 0; color: var(--ink-2); max-width: 48ch; }
@media (max-width: 760px) { .row { grid-template-columns: 1fr; gap: 10px; padding: 26px 0; } }

/* ---------- Engagement cards ---------- */
.plans { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; }
.plan {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: clamp(26px, 3.4vw, 44px);
  display: flex; flex-direction: column;
  transition: transform .5s var(--ease), box-shadow .5s var(--ease);
}
.plan:hover { border-color: rgba(242,78,16,.35); transform: translateY(-4px); box-shadow: 0 30px 60px -36px rgba(10,10,10,.35); }
.plan-top { display: flex; justify-content: space-between; align-items: start; gap: 12px; }
.plan h3 { font-size: clamp(22px, 2vw, 28px); letter-spacing: -.035em; margin: 0; line-height: 1.05; }
.plan .badge { font-size: 12px; font-weight: 600; padding: 5px 10px; border-radius: 999px; border: 1px solid var(--orange); color: var(--orange); white-space: nowrap; }
.plan > p { color: var(--muted); margin: 14px 0 0; max-width: 44ch; }
.plan-price { margin: 34px 0 6px; font-size: 15px; color: var(--muted); }
.plan-price b { display: block; color: var(--ink); font-size: clamp(24px, 2.3vw, 32px); letter-spacing: -.035em; font-weight: 700; line-height: 1.1; }
.plan ul { list-style: none; padding: 26px 0 0; margin: 26px 0 34px; border-top: 1px solid var(--line); display: grid; gap: 14px; }
.plan li { display: grid; grid-template-columns: 18px 1fr; gap: 12px; font-size: 15.5px; }
.plan li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--orange); margin-top: 9px; }
.plan .btn { margin-top: auto; align-self: flex-start; }
@media (max-width: 860px) { .plans { grid-template-columns: 1fr; } }

/* ---------- FAQ ---------- */
.faq-wrap { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(32px, 6vw, 96px); }
.faq { border-top: 1px solid var(--line-2); }
.faq-item { border-bottom: 1px solid var(--line-2); }
.faq-q { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 24px 0; background: none; border: 0; cursor: pointer; text-align: left; font-size: clamp(18px, 1.6vw, 21px); font-weight: 500; letter-spacing: -.015em; }
.faq-q .plus { position: relative; width: 14px; height: 14px; flex-shrink: 0; }
.faq-q .plus::before, .faq-q .plus::after { content: ""; position: absolute; left: 0; top: 6.5px; width: 14px; height: 1.5px; background: var(--ink); transition: transform .4s var(--ease); }
.faq-q .plus::after { transform: rotate(90deg); }
.faq-item.is-open .plus::after { transform: rotate(0); }
.faq-a { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .5s var(--ease); }
.faq-item.is-open .faq-a { grid-template-rows: 1fr; }
.faq-a > div { overflow: hidden; }
.faq-a p { margin: 0; padding: 0 40px 26px 0; color: var(--ink-2); max-width: 60ch; }
@media (max-width: 860px) { .faq-wrap { grid-template-columns: 1fr; } }

/* ---------- Contact ---------- */
.contact-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--r-lg);
  padding: clamp(24px, 4vw, 56px);
  display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(32px, 5vw, 80px);
}
.contact-card .h2 { margin-top: 20px; }
.channels { margin-top: 40px; display: grid; gap: 0; border-top: 1px solid var(--line); }
.channel { display: grid; grid-template-columns: 110px minmax(0, 1fr); gap: 12px; padding: 16px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.channel span { font-size: 13px; font-weight: 600; color: var(--muted); }
.channel a { font-weight: 500; word-break: break-word; transition: color .2s; }
.channel a:hover { color: var(--orange); }
.form { display: grid; gap: 14px; align-content: start; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.field { display: grid; gap: 8px; }
.field label { font-size: 13px; font-weight: 500; color: var(--ink-2); }
.field input, .field select, .field textarea {
  width: 100%;
  border: 1px solid var(--line-2);
  background: var(--page);
  border-radius: var(--r-sm);
  padding: 14px 16px;
  font-size: 16px;
  transition: border-color .25s, background-color .25s, box-shadow .25s;
  -webkit-appearance: none; appearance: none;
}
.field select { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' fill='none'%3E%3Cpath d='M1 1.5l5 5 5-5' stroke='%230A0A0A' stroke-width='1.5'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 16px center; padding-right: 40px; }
.field textarea { min-height: 150px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--ink); background: var(--paper); box-shadow: 0 0 0 4px rgba(242,78,16,.12); }
.form-note { font-size: 13px; color: var(--muted); margin: 4px 0 0; }
.form .btn { justify-self: start; margin-top: 6px; }
@media (max-width: 960px) { .contact-card { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .form-row { grid-template-columns: 1fr; } .channel { grid-template-columns: 1fr; gap: 2px; } }

/* ---------- CTA band ---------- */
.cta-band { text-align: center; }
.cta-band .display { margin: 22px auto 0; max-width: 14ch; font-size: clamp(36px, 5.2vw, 78px); }
.cta-band .hero-cta { margin-top: 40px; }

/* ---------- Service detail (services page) ---------- */
.detail { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 80px); align-items: center; padding: clamp(48px, 6vw, 80px) 0; border-top: 1px solid var(--line-2); }
.detail:nth-of-type(even) .detail-media { order: 2; }
.detail-media { border-radius: var(--r-lg); overflow: hidden; aspect-ratio: 5/4; }
.detail-media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.4s var(--ease); }
.detail:hover .detail-media img { transform: scale(1.03); }
.detail .h2 { font-size: clamp(30px, 3.2vw, 46px); margin: 16px 0 20px; }
.detail .lede { font-size: 17px; }
.detail .svc-items { margin-top: 26px; }
@media (max-width: 860px) { .detail { grid-template-columns: 1fr; } .detail:nth-of-type(even) .detail-media { order: 0; } }

/* ---------- Blog ---------- */
.posts { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 18px; }
.post { grid-column: span 5; background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; display: flex; flex-direction: column; }
.post:first-child { grid-column: span 7; grid-row: span 2; }
.post:first-child .post-img { aspect-ratio: auto; flex: 1; min-height: 320px; }
.post-img { aspect-ratio: 16/9; overflow: hidden; }
.post-img img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.post:hover .post-img img { transform: scale(1.04); }
.post-body { padding: 24px; display: flex; flex-direction: column; gap: 10px; flex: 1; }
.post-meta { display: flex; gap: 12px; font-size: 13px; font-weight: 600; color: var(--muted); }
.post-meta .soon { color: var(--orange); }
.post h3 { font-size: 23px; letter-spacing: -.025em; margin: 0; line-height: 1.2; }
.post p { margin: 0; color: var(--muted); font-size: 15.5px; }
@media (max-width: 960px) { .post, .post:first-child { grid-column: span 12; grid-row: auto; } .post:first-child .post-img { aspect-ratio: 4/3; flex: none; min-height: 0; } }

/* ---------- Studio images strip (about) ---------- */
.studio-strip { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 18px; }
.studio-strip figure { margin: 0; border-radius: var(--r-lg); overflow: hidden; aspect-ratio: 4/5; }
.studio-strip figure:first-child { aspect-ratio: auto; }
.studio-strip img { width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 760px) { .studio-strip { grid-template-columns: 1fr 1fr; } .studio-strip figure:first-child { grid-column: span 2; aspect-ratio: 16/10; } }

/* ---------- Legal prose ---------- */
.prose { max-width: 70ch; }
.prose h2 { font-size: 24px; letter-spacing: -.02em; margin: 48px 0 12px; }
.prose p, .prose li { color: var(--ink-2); }
.prose a { border-bottom: 1px solid var(--line-2); }
.prose a:hover { border-color: var(--orange); }

/* ---------- Footer ---------- */
.footer { background: var(--paper); border-radius: var(--r-lg) var(--r-lg) 0 0; margin-top: clamp(60px, 8vw, 120px); box-shadow: 0 -1px 0 var(--line); }
.footer-top { display: grid; grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); gap: 40px; padding: clamp(56px, 7vw, 96px) 0 56px; }
.footer-logo img { width: min(340px, 100%); }
.footer-lede { color: var(--muted); max-width: 34ch; margin: 24px 0 0; font-size: 15.5px; }
.footer h4 { font-size: 13px; font-weight: 600; color: var(--muted); margin: 6px 0 18px; }
.footer ul { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.footer ul a { position: relative; font-weight: 500; }
.footer ul a::after { content: ""; position: absolute; left: 0; bottom: -2px; height: 1px; width: 100%; background: var(--orange); transform: scaleX(0); transform-origin: right; transition: transform .45s var(--ease); }
.footer ul a:hover::after { transform: scaleX(1); transform-origin: left; }
.footer-word {
  font-weight: 700; letter-spacing: -.06em; line-height: .8;
  font-size: min(10vw, 124px);
  white-space: nowrap;
  margin: 0; padding-bottom: 6px;
  color: var(--ink);
  overflow: hidden;
}
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 14px 30px; padding: 22px 0 28px; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.footer-bottom .caps { color: var(--ink); font-size: 11px; }
.footer-bottom .caps i { color: var(--orange); font-style: normal; padding: 0 8px; }
.clock { font-family: var(--mono); font-size: 13px; }
.to-top { background: none; border: 0; padding: 0; cursor: pointer; font-weight: 500; color: var(--ink); }
@media (max-width: 960px) { .footer-top { grid-template-columns: 1fr 1fr; } .footer-brand { grid-column: span 2; } }

/* ---------- Work cards: solid black with a fine lit edge ---------- */
.work {
  background:
    radial-gradient(120% 70% at 50% -10%, rgba(255,255,255,.07), transparent 55%),
    radial-gradient(60% 50% at 85% 110%, rgba(242,78,16,.10), transparent 70%),
    linear-gradient(180deg, #121212, #070707);
  box-shadow:
    0 0 0 1px rgba(255,255,255,.07),
    inset 0 1px 0 rgba(255,255,255,.10),
    inset 0 0 0 1px rgba(255,255,255,.03),
    0 50px 90px -50px rgba(10,10,10,.7),
    0 20px 40px -30px rgba(10,10,10,.45);
}
.work-bg { display: none; }
.work::before { display: none; }
.work .concept-chip { border-color: rgba(255,255,255,.18); background: rgba(255,255,255,.04); }
.work-count::after { background: rgba(255,255,255,.18); }
.work-media { box-shadow: 0 30px 60px -30px rgba(0,0,0,.9), 0 0 0 1px rgba(255,255,255,.12), 0 0 70px -20px rgba(242,78,16,.22); }
.work-meta dt { color: rgba(255,255,255,.45); }
/* running orange edge on hover (uses .trace) */
.work.trace::after { padding: 1.5px; }

/* ---------- How it works: compact swipe row on phones ---------- */
@media (max-width: 760px) {
  .steps { display: flex; gap: 10px; overflow-x: auto; scroll-snap-type: x mandatory; margin-right: calc(var(--gutter) * -1); padding: 2px var(--gutter) 6px 0; scrollbar-width: none; }
  .steps::-webkit-scrollbar { display: none; }
  .step { flex: 0 0 62%; scroll-snap-align: start; padding: 16px 16px 18px; background: var(--paper); border: 1px solid var(--line); border-radius: 16px; }
  .step .rule { display: none; }
  .step h3 { font-size: 17px; margin: 12px 0 4px; }
  .step p { font-size: 13px; line-height: 1.45; }
  /* work cards: video first, less copy */
  .work-media { order: -1; }
  .work-copy p, .work-meta > div:nth-child(3) { display: none; }
  .work-title { margin-bottom: 4px; }
}

/* ---------- Background texture: dot grid with a soft orange spotlight ---------- */
.hero { isolation: isolate; }
.hero::before, .hero::after { content: ""; position: absolute; inset: 0; pointer-events: none; z-index: 0; }
.hero::before {
  background-image: radial-gradient(rgba(10,10,10,.16) 1px, transparent 1.5px);
  background-size: 22px 22px;
  -webkit-mask-image: linear-gradient(90deg, #000 0, rgba(0,0,0,.6) 10%, transparent 24%, transparent 76%, rgba(0,0,0,.6) 90%, #000 100%);
          mask-image: linear-gradient(90deg, #000 0, rgba(0,0,0,.6) 10%, transparent 24%, transparent 76%, rgba(0,0,0,.6) 90%, #000 100%);
  animation: dotsDrift 40s linear infinite;
}
.hero::after {
  background-image: radial-gradient(rgba(242,78,16,.75) 1.3px, transparent 1.9px);
  background-size: 22px 22px;
  -webkit-mask-image: radial-gradient(170px circle at var(--mx, 50%) var(--my, 40%), #000, transparent 70%);
          mask-image: radial-gradient(170px circle at var(--mx, 50%) var(--my, 40%), #000, transparent 70%);
  opacity: 0; transition: opacity .5s var(--ease);
  animation: dotsDrift 40s linear infinite;
}
.hero.lit::after { opacity: 1; }
@keyframes dotsDrift { to { background-position: 22px 22px; } }
.hero > * { position: relative; z-index: 1; }

/* Process: a faint blueprint grid */
.process { position: relative; }
.process::before {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(rgba(10,10,10,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(10,10,10,.045) 1px, transparent 1px);
  background-size: 48px 48px;
  -webkit-mask-image: radial-gradient(ellipse 70% 70% at 50% 50%, #000 30%, transparent 80%);
          mask-image: radial-gradient(ellipse 70% 70% at 50% 50%, #000 30%, transparent 80%);
}
.process > .wrap { position: relative; }

/* Contact card and closing banner: light dot texture in one corner */
.contact-card, .cta-band { position: relative; isolation: isolate; }
.contact-card::before, .cta-band::before {
  content: ""; position: absolute; inset: 0; pointer-events: none; z-index: -1; border-radius: inherit;
  background-image: radial-gradient(rgba(10,10,10,.14) 1px, transparent 1.5px);
  background-size: 18px 18px;
  -webkit-mask-image: radial-gradient(60% 70% at 100% 0%, #000, transparent 70%);
          mask-image: radial-gradient(60% 70% at 100% 0%, #000, transparent 70%);
}
.cta-band::before { -webkit-mask-image: radial-gradient(50% 60% at 50% 50%, #000, transparent 75%); mask-image: radial-gradient(50% 60% at 50% 50%, #000, transparent 75%); }

/* ---------- Side patterns on every page ---------- */
body::before, body::after {
  content: ""; position: fixed; top: 0; bottom: 0; width: clamp(48px, 15vw, 260px); z-index: -1; pointer-events: none;
  background-image: radial-gradient(rgba(10,10,10,.17) 1px, transparent 1.5px);
  background-size: 22px 22px;
}
body::before { left: 0; -webkit-mask-image: linear-gradient(90deg, #000, transparent); mask-image: linear-gradient(90deg, #000, transparent); }
body::after { right: 0; -webkit-mask-image: linear-gradient(270deg, #000, transparent); mask-image: linear-gradient(270deg, #000, transparent); }

/* ---------- Contact block ---------- */
@font-face { font-family: "Archivo Hero"; src: url("../fonts/archivo-var.woff2") format("woff2"); font-weight: 700 900; font-stretch: 62% 125%; font-display: swap; }
.reach-inner { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.8fr) minmax(0, .85fr); align-items: center; gap: 24px; }
.reach-copy { text-align: center; display: flex; flex-direction: column; align-items: center; }
.reach-title { margin: 18px 0 0; font-family: "Archivo Hero", var(--sans); font-weight: 900; font-stretch: 62%; font-size: clamp(50px, 7vw, 104px); line-height: .88; letter-spacing: -.01em; color: var(--ink); }
.r-mask { display: block; overflow: hidden; padding-bottom: .04em; }
.r-line { display: inline-block; white-space: nowrap; }
.r-o { color: var(--orange); }
.cta-big { position: relative; margin-top: 30px; display: inline-flex; align-items: center; justify-content: center; width: min(320px, 100%); height: 62px; border-radius: 18px; background: linear-gradient(180deg, #2A2A28, #0A0A0A); color: #fff; font-weight: 600; font-size: 17px; letter-spacing: -.01em; box-shadow: 0 0 0 5px rgba(10,10,10,.07), 0 18px 30px -16px rgba(10,10,10,.6), inset 0 1px 0 rgba(255,255,255,.14); transition: box-shadow .3s var(--ease); }
.cta-big:hover { box-shadow: 0 0 0 5px rgba(242,78,16,.18), 0 22px 34px -16px rgba(10,10,10,.6), inset 0 1px 0 rgba(255,255,255,.14); }
.cta-dot { position: absolute; right: 12px; top: 12px; width: 38px; height: 38px; border-radius: 50%; background: radial-gradient(circle at 35% 30%, #FF9A6B, var(--orange) 60%, #C93A05); box-shadow: 0 6px 12px -4px rgba(242,78,16,.7); transition: transform .45s var(--ease); }
.cta-big:hover .cta-dot { transform: scale(1.12); }
.reach-meta { margin: 20px 0 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 6px 10px; font-size: 14px; color: var(--muted); }
.reach-meta a { transition: color .2s; }
.reach-meta a:hover { color: var(--orange); }

/* chat thread */
.reach-chat { display: flex; flex-direction: column; gap: 10px; max-width: 290px; justify-self: start; }
.r-bub { display: flex; align-items: flex-end; gap: 8px; font-size: 14.5px; line-height: 1.4; }
.r-bub p { margin: 0; padding: 12px 14px; border-radius: 18px; box-shadow: 0 14px 26px -18px rgba(10,10,10,.45); }
.r-bub.in p { background: #fff; border-bottom-left-radius: 6px; }
.r-bub.in .av { width: 30px; height: 30px; flex-shrink: 0; border-radius: 50%; display: grid; place-items: center; background: #2FB06C; color: #fff; font-size: 13px; font-weight: 800; }
.r-bub.out { align-self: flex-end; flex-direction: column; align-items: flex-end; gap: 4px; }
.r-bub.out p { background: #DDF4E6; color: #11512F; border-bottom-right-radius: 6px; max-width: 240px; }
.r-bub .ticks { font-size: 12px; font-weight: 700; color: #9CA3AF; letter-spacing: -.2em; padding-right: 4px; transition: color .4s; }
.r-bub .ticks.read { color: #2FB06C; }
.r-typing { display: inline-flex; gap: 4px; align-self: flex-end; padding: 12px 14px; border-radius: 18px; background: #E9EAE6; }
.r-typing i { width: 6px; height: 6px; border-radius: 50%; background: #9A9A96; animation: rType 1s ease-in-out infinite; }
.r-typing i:nth-child(2) { animation-delay: .15s; } .r-typing i:nth-child(3) { animation-delay: .3s; }
@keyframes rType { 50% { transform: translateY(-4px); opacity: .5; } }

/* paper plane into the envelope */
.reach-fly { position: relative; width: 260px; height: 220px; justify-self: end; }
.r-path { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; }
.r-plane { position: absolute; left: 0; top: 0; width: 34px; height: 34px; offset-path: path("M20 190 C 70 120, 40 60, 120 70 S 210 120, 222 46"); offset-rotate: auto 45deg; offset-distance: 0%; filter: drop-shadow(0 6px 8px rgba(10,10,10,.3)); }
.r-env { position: absolute; right: 0; top: 20px; width: 78px; height: 56px; border-radius: 10px; background: linear-gradient(160deg, #FF8A55, var(--orange) 60%, #D63E06); box-shadow: 0 18px 28px -14px rgba(242,78,16,.6); overflow: visible; }
.r-env::before { content: ""; position: absolute; inset: 0; border-radius: 10px; background: linear-gradient(150deg, transparent 49%, rgba(255,255,255,.35) 50%, transparent 52%), linear-gradient(210deg, transparent 49%, rgba(255,255,255,.35) 50%, transparent 52%); background-size: 50% 100%; background-position: left, right; background-repeat: no-repeat; }
.r-env .badge { position: absolute; right: -8px; top: -8px; width: 22px; height: 22px; border-radius: 50%; display: grid; place-items: center; background: var(--ink); color: #fff; font-size: 11px; font-weight: 800; box-shadow: 0 0 0 3px var(--page); }

@media (max-width: 960px) {
  .reach-inner { grid-template-columns: 1fr; justify-items: center; gap: 36px; }
  .reach-chat { justify-self: center; width: min(320px, 100%); }
  .reach-fly { display: none; }
}

/* ---------- Who we work with: four small visual cards ---------- */
.who { --g: #2FB06C; --g-soft: #DDF4E6; --y: #F4C542; --y-soft: #FFF3C9; --b: #3E7BF2; --b-soft: #E2EBFF; --o-soft: #FFE6DA; }
.who .section-head { margin-bottom: 36px; }
.who-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; align-items: start; }
.who-card { position: relative; padding: 14px 14px 20px; border-radius: 22px; background: var(--paper); border: 1px solid var(--line); box-shadow: 0 1px 0 rgba(255,255,255,.9) inset, 0 18px 34px -28px rgba(10,10,10,.4); transition: transform .5s var(--ease), box-shadow .5s var(--ease); }
.who-card:nth-child(even) { margin-top: 28px; }
.who-card:hover { transform: translateY(-6px) rotate(-.6deg); box-shadow: 0 30px 50px -30px rgba(10,10,10,.45); }
.who-card h3 { font-size: 18px; letter-spacing: -.02em; margin: 16px 6px 4px; }
.who-card p { margin: 0 6px; font-size: 14px; color: var(--muted); line-height: 1.45; }
.who-art { height: 128px; border-radius: 16px; display: grid; place-items: center; overflow: hidden; position: relative; }
.w-biz .who-art { background: var(--b-soft); }
.w-brand .who-art { background: var(--o-soft); }
.w-school .who-art { background: var(--y-soft); }
.w-people .who-art { background: var(--g-soft); }

/* businesses: mini dashboard */
.art-dash { position: relative; width: 120px; height: 78px; border-radius: 12px; background: #fff; box-shadow: 0 14px 24px -16px rgba(30,60,140,.5); padding: 12px; }
.art-dash .bars { position: absolute; left: 12px; right: 12px; bottom: 10px; height: 44px; display: flex; align-items: flex-end; gap: 6px; }
.art-dash .bars i { flex: 1; border-radius: 3px 3px 1px 1px; background: var(--b); opacity: .35; transform-origin: bottom; animation: whoBar 2.4s var(--ease) infinite; }
.art-dash .bars i:nth-child(1) { height: 40%; } .art-dash .bars i:nth-child(2) { height: 60%; animation-delay: .15s; } .art-dash .bars i:nth-child(3) { height: 50%; animation-delay: .3s; } .art-dash .bars i:nth-child(4) { height: 85%; animation-delay: .45s; opacity: 1; }
.art-dash svg { position: absolute; left: 12px; right: 12px; top: 12px; width: calc(100% - 24px); height: 36px; overflow: visible; }
.art-dash path { fill: none; stroke: var(--g); stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 140; animation: whoLine 3s var(--ease) infinite; }
@keyframes whoBar { 0%, 100% { transform: scaleY(.6); } 50% { transform: scaleY(1); } }
@keyframes whoLine { 0% { stroke-dashoffset: 140; } 60%, 100% { stroke-dashoffset: 0; } }

/* brands: logo + swatches */
.art-brand { display: flex; align-items: center; gap: 12px; }
.art-brand .logo { width: 64px; height: 64px; border-radius: 18px; display: grid; place-items: center; background: linear-gradient(160deg, #FF8A55, var(--orange) 55%, #D63E06); color: #fff; font-weight: 800; font-size: 34px; letter-spacing: -.04em; box-shadow: 0 14px 22px -12px rgba(242,78,16,.6); animation: whoTilt 4s ease-in-out infinite; }
.art-brand .logo em { color: #111; font-style: normal; }
.art-brand .sw { display: flex; flex-direction: column; gap: 6px; }
.art-brand .sw i { width: 34px; height: 14px; border-radius: 5px; box-shadow: 0 4px 8px -4px rgba(10,10,10,.3); }
.art-brand .sw i:nth-child(1) { background: var(--ink); } .art-brand .sw i:nth-child(2) { background: #fff; } .art-brand .sw i:nth-child(3) { background: var(--orange); }
@keyframes whoTilt { 0%, 100% { transform: rotate(-6deg); } 50% { transform: rotate(6deg); } }

/* schools: cap + little robot */
.art-school { position: relative; display: flex; align-items: flex-end; gap: 10px; color: #3A2E05; }
.art-school .cap { width: 58px; height: 58px; padding: 10px; border-radius: 16px; background: var(--y); box-shadow: 0 14px 22px -12px rgba(180,130,0,.6); animation: whoFloat 3s ease-in-out infinite; }
.art-school .bot { position: relative; width: 44px; height: 40px; border-radius: 12px; background: var(--ink); display: flex; justify-content: center; align-items: center; gap: 8px; box-shadow: 0 12px 20px -12px rgba(10,10,10,.6); }
.art-school .bot::before { content: ""; position: absolute; top: -10px; left: 50%; width: 2px; height: 10px; margin-left: -1px; background: var(--ink); }
.art-school .bot::after { content: ""; position: absolute; top: -15px; left: 50%; width: 8px; height: 8px; margin-left: -4px; border-radius: 50%; background: var(--orange); animation: whoBlink 1.6s steps(1) infinite; }
.art-school .bot i { width: 8px; height: 8px; border-radius: 50%; background: var(--y); animation: whoEyes 3s ease-in-out infinite; }
@keyframes whoFloat { 0%, 100% { transform: translateY(0) rotate(-4deg); } 50% { transform: translateY(-6px) rotate(3deg); } }
@keyframes whoBlink { 50% { opacity: .25; } }
@keyframes whoEyes { 0%, 92%, 100% { transform: scaleY(1); } 95% { transform: scaleY(.1); } }

/* individuals: profile card */
.art-people { position: relative; width: 120px; height: 74px; border-radius: 14px; background: #fff; box-shadow: 0 14px 24px -16px rgba(17,81,47,.5); display: flex; align-items: center; gap: 10px; padding: 12px; }
.art-people .face { width: 40px; height: 40px; flex-shrink: 0; border-radius: 50%; background: radial-gradient(circle at 50% 38%, #fff 0 22%, transparent 23%), radial-gradient(circle at 50% 100%, #fff 0 40%, transparent 41%), var(--g); }
.art-people .lines { flex: 1; display: grid; gap: 6px; }
.art-people .lines i { height: 7px; border-radius: 4px; background: #E3E6E3; }
.art-people .lines i:first-child { width: 90%; background: var(--ink); opacity: .85; }
.art-people .star { position: absolute; right: -10px; top: -10px; width: 28px; height: 28px; border-radius: 50%; display: grid; place-items: center; background: var(--y); color: #3A2E05; font-size: 14px; box-shadow: 0 8px 14px -8px rgba(180,130,0,.7); animation: whoPop 2.6s var(--ease) infinite; }
@keyframes whoPop { 0%, 70%, 100% { transform: scale(1); } 80% { transform: scale(1.25) rotate(20deg); } }

@media (max-width: 900px) {
  .who-row { display: flex; overflow-x: auto; scroll-snap-type: x mandatory; gap: 12px; margin-right: calc(var(--gutter) * -1); padding: 4px var(--gutter) 10px 0; scrollbar-width: none; }
  .who-row::-webkit-scrollbar { display: none; }
  .who-card { flex: 0 0 min(220px, 62%); scroll-snap-align: start; }
  .who-card:nth-child(even) { margin-top: 0; }
  .who-art { height: 112px; }
}

.who-label { margin: 0 0 22px; }
.svc .svc-body { padding-bottom: 30px; }

/* ---------- Motion preferences ---------- */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js .rule { transform: none; }
  .js .statement-text .sw { color: var(--ink); }
  .marquee-track { animation: none; }
  .hero::before, .hero::after { animation: none; }
}